Ultra premium food for cats and dogs

Loi makes low-grain, hypoallergenic, complete and balanced dry food for young, adult and sterilised cats and dogs.

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Loi Ultra Premium Kitten Food with ChickenLoi Ultra Premium Puppy Food with Lamb and RiceLoi Ultra Premium Sterilised Adult Cat Food with Salmon and Shrimp

Chicken, lamb and salmon recipes for cats

We make separate recipes for kittens, adult cats and sterilised cats.

Cat food

Loi Ultra Premium Kitten Food with ChickenLoi Ultra Premium Sterilised Adult Cat Food with Salmon and ShrimpLoi Ultra Premium Sterilised Adult Cat Food with Chicken

Lamb and salmon recipes for dogs

We make separate recipes for puppies, adult dogs and mini breeds.

Dog food

Loi Ultra Premium Puppy Food with Lamb and RiceLoi Ultra Premium Adult Dog Food with Lamb and RiceLoi Ultra Premium Mini Breed Puppy Food with Lamb and Rice

Clumping cat litter with activated carbon

Loi Activated Carbon Plus is made from natural sodium bentonite. The activated carbon it contains traps odours.

Cat litter

Loi Activated Carbon Plus Cat Litter
NORDIC NUTRITION
ChickenLambSalmonShrimpKitten and puppyAdultSterilisedMini breedCat litter

Product range

Number of products
13
Product groups
Cat food, Dog food, Cat litter
Crude protein
27–38% in dry food
Pack sizes
2 kg, 15 kg, 3 kg, 10 L
Loi Ultra Premium Kitten Food with Chicken bag, 2 kg

What every recipe is built on

Every Loi food is made to the same four principles.

  • Low grain

    Animal protein comes first in every recipe, and the grain content is kept low.

  • Hypoallergenic

    The recipes are made with sensitive cats and dogs in mind.

  • No artificial additives

    We do not use artificial flavourings or preservatives in our food.

  • Complete and balanced

    Each food meets daily protein, vitamin and mineral needs on its own.

Products

The ingredients and analytical constituents of each product are listed on its own page.

What goes into the recipes?

These ingredients appear on the ingredients lists of the products.

Ingredients

Product ingredients

  • Animal protein

    Processed chicken, lamb or salmon protein comes first on the ingredients list.

  • Anchovy oil

    A source of omega 3 fatty acids. It is in every dry food.

  • Prebiotic fibre

    Mannan oligosaccharides are prebiotic fibres obtained from yeast cell walls.

  • Psyllium and seaweed

    Psyllium is a source of fibre. Together with seaweed, it is in every dry food.

  • Taurine

    Cats must get taurine from their food. Loi cat foods contain 2,200 to 2,600 mg of taurine per kilogram.

  • Glucosamine and chondroitin

    Loi dog foods contain 1,000 to 1,200 mg of glucosamine and 700 to 800 mg of chondroitin per kilogram.

A Norwegian fjord with clouds and mountains reflected in still water
Our approach

The simplicity of Scandinavian nature, together with nutritional science

We call our approach Nordic Nutrition. It takes its inspiration from the simplicity and purity of Scandinavian nature. In our recipes we look at quality, nutritional balance, digestive sensitivity and long-term quality of life.

About us

A tricolour cat sitting in front of a sunny window
Cat litter

Clumping cat litter with activated carbon

Loi Activated Carbon Plus is made from natural sodium bentonite. The activated carbon it contains traps odours, and the litter clumps on contact with liquid.

  • Activated carbon technology
  • Strong clumping
  • High absorption
  • 100% dust-free

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A dog standing on a bench above a turquoise mountain lake

Product catalogue

The ingredients and technical details of all products are collected in our catalogue, in English and Turkish.

View the catalogue

Frequently asked questions

The most common questions on feeding, switching food and storage.

Have another question? Write to us

How much food should I give each day?

Every bag carries a feeding table that shows the daily amount in grams by the pet’s weight. The amount can change with the weather, with whether the pet lives indoors or outdoors, and with how active it is. Always keep fresh, clean water in the water bowl.

How do I switch to a new food?

Mix the new food with the old one for a week, and give a little more of the new food each day.

How should the food be stored?

Keep the product in a cool, dry place. Close the bag tightly after each use and keep it out of direct sunlight.

Where are the production and best-before dates?

The production date, the best-before date and the batch code are printed on the bag.

How can I apply to become a distributor?

You can fill in the form on the contact page or write to [email protected].

Would you like to sell Loi products?

Write to us about becoming a point of sale or a distributor, and our team will get back to you.

Write to us[email protected]